We need people to think differently, to see the world and their surroundings differently so we’re engaging with local and national street artists to bring our messages to life. 10 art installations will be created, 5 of which will be large and prominent and use augmented reality (AR) to bring our flood awareness messages to life
Project Page Detail:
The long-term success of the Living with Water vision depends on our ability to influence a large-scale change in culture, attitude and therefore awareness of the local water environment, how flooding affects the city’s ability to sustain and contribute to a health and safe way of life and how flood alleviation measures can help.
Conventional literature, signs and articles will form part of the solution, but we want to engage with the city and its visitors in a more interesting, aesthetically pleasing and innovative way… one such way will be through using graffiti art and digital street murals!
We are working on a project to install 10 such art installations at key points around the city and surrounding areas, 5 smaller installations completed by local artists to educate and inform about specific local flood alleviation sites and how they’re helping… with another 5 large sites which will carry our primary messaging and awareness building. These larger sites will also use augmented reality, when viewed through a compatible smart device, the installation will come to life with the help of clever computer graphics to create a truly immersive experience.
We have been lucky to link with the UK’s only government approved artists, those responsible for all art installations for the 2012 London Olympic Games who will be bringing and sharing their talent and creativity with the city of Hull, leaving a long and lasting legacy and contributing considerably to raising awareness and inspiring local action.
How can I get involved?
We are currently identifying potential sites on which we can install these murals, if you are a homeowner or local business owner who has a clearly visible, publicly accessible wall which you think might be suitable for this or future installations, please contact the project manager, Andrew Prest on Andrew.Prest@YorkshireWater.co.uk or click here